Friday, October 4, 2019

Time Sheds "MAGA" From Magazine Label

October 7, 2019
News Services

(New York City)-- President Trump’s 2016 campaign slogan was “Make America Great Again.” “MAGA” caps (and merchandise) have long-since been deemed controversial—or worse—by many progressives, who see them as barely-disguised dog-whistles for misogynists and white-supremacists.

                The “MAGA” acronym has become so toxic in the eyes of the particularly politically correct that certain magazines are now rebranding themselves as simply “zines,” or almanacs, compendiums, and the like. There are webzines, e-zines, and even “paper-zines,” but fewer and fewer magazines. Time was the first publication to eschew the “magazine” designation.
    A spokesperson for the publication formerly known as Time Magazine said, on the condition of anonymity, “we just felt that the time was right to jettison the first four letters of the second word of our publication’s erstwhile name. We are leaving ‘Time Magazine’ in the past—where it belongs—and introducing ‘Time Zine.’ The spokesperson added, “The first half of ‘magazine’ had become problematic at best, offensive and abusive at worst, so we decided to shit-can it. Plus, state legislators have introduced a bill mandating the removal of ‘maga’ from the covers of all magazines  zines manufactured and/or sold here. It was, simply put, Time we ‘woke’ up, so to speak.”
  Since Time’s proclamation, Newsweek, The New Yorker, Mother Jones, The Nation, Vox, The Atlantic, Wired, Vox and Foreign Affairs have all pledged to liberate themselves from the “maga” albatross around their publication’s figurative necks.
  Several candidates for the 2020 Democratic presidential nomination applauded Time’s bold, progressive leadership. Elizabeth Warren, now the presumptive front-runner, told reporters: “’MAGA,’ in any form, has no place in today’s world. It speaks of the patriarchy, the Klu Klux Klan, and evangelical Christianity. It fairly reeks of misogyny, homophobia and trans hatred. I’m so glad Time showed us all the way forward.” 

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