The National Football League (NFL) recently joined every other American institution in lauding-- and marketing to—the LGBTQ Community during Pride Month in June. It did so by releasing a new 30-second commercial proudly proclaiming that “football is gay, lesbian, queer, transgender, bisexual and exciting.”
The ad begins by stating “football is gay” to the sound of drums rolling and people cheering. (I’m not sure what Dick Butkus would have to say about this advertisement, but I digress.)
The ad is in part a direct response to Las Vegas Raider’s defensive end Carl Nassib’s recent announcement that he was gay, a league spokesperson said. It is titled, “Football is for everyone,” and is intended to “send a strong message of acceptance from the league to fans and players,” reports Outsports. What will the league look like a few years from now?
The oh-so-woke commercial states: "Football is lesbian. Football is beautiful. Football is queer. Football is life. Football is exciting. Football is culture. Football is transgender. Football is queer. Football is heart. Football is power. Football is tough. Football is bisexual. Football is strong. Football is freedom. Football is American. Football is accepting. Football is everything. Football is for everyone.” (You can, of course, substitute “the NFL” for “football.”)
“Football” is pandering. Football is pathetic. Football will say or do anything to chase down the very last potential viewer/customer. I’m surprised the ad didn’t also state, “Football is Chinese.” (Maybe the NBA had already patented the last two words of that phrase.)
This ad is disturbingly mindful of parents raising their baby’s arms over their heads and cloyingly saying, “Who’s big? Billy is! Sooo big!”
`“Who’s gay? The NFL! Sooo gay! Who’s queer? The NFL! Sooo queer! Who’s two-spirited? The NFL! Sooo Two-Spirited! Who’s pro-pangender? The NFL! Sooo pro pangender! Who’s Muslim? The NFL! Sooo Muslim! Etc., etc., etc.
The NFL should be subject to penalties for the sickening ad. It could be called for a false start for an embarrassing attempt to make further inroads into the LGBTQ community. It could be called for offsides, as it clearly went where it should not have gone. It could similarly be cited for encroachment. And it definitely should have been flagged for a “personal foul…roughing the viewer.”
Normally, I’d “Be ready for some football!” Now, however, I can never take the NFL seriously again.
And, after this, members of the LGBTQ community shouldn’t, either.