In December of 2020, the BBC published the results of an investigation, based on new research, showing that China was forcing hundreds of thousands of minorities, the majority of them Uyghurs, into manual labor in the cotton fields of Xinjiang. Subsequently, several Western brands, including Nike, tepidly expressed mild concerns about China’s use of forced labor. This resulted in a (CCP led) backlash/boycott by Chinese consumers.
Which didn’t sit well with Nike.
Prompting the company’s Chief Executive, John Donahoe, to scramble to shore up his corporation’s status amongst the Middle Kingdom’s footwear purchasers. During a call with Wall Street analysts concerning Nike’s most recent earnings report and competition from Chinese brands, Donahoe stated: "Nike is a brand that is of China and for China."
“Of China and for China.” Hmm. Forget the United States. Forget a government of the people, by the people, for the people. So what if such a government perishes from the earth, even if at the hands of the Chinese Communist Party. What did Abraham Lincoln know anyway? Did he even wear Nikes?
Like nearly all other Big Tech and giant multinational corporations, Nike doesn’t really value the concepts of freedom or integrity as highly as it values a larger market share. Like most politically correct and woke organizations, the more it professes fealty to “progressivism” and “social justice,” the less it acts in accordance with those purported values and the more it seeks to maximize its profits.
Sound familiar, Donahoe? If the shoe fits, wear it.
After all, if it’s a Nike, it’s probably made in China.
And of China. And for China.