In December of 2020, the BBC
published the results of an investigation, based on new research, showing that
China was forcing hundreds of thousands of minorities, the majority of them
Uyghurs, into manual labor in the cotton fields of Xinjiang. Subsequently, several
Western brands, including Nike, tepidly expressed mild concerns about China’s
use of forced labor. This resulted in a (CCP led) backlash/boycott by Chinese
consumers.
Which didn’t
sit well with Nike.
Prompting the company’s Chief
Executive, John Donahoe, to scramble to shore up his corporation’s status
amongst the Middle Kingdom’s footwear purchasers. During a call with Wall
Street analysts concerning Nike’s most recent earnings report and competition
from Chinese brands, Donahoe stated: "Nike is a brand that is
of China and for China."
“Of China and for
China.” Hmm. Forget the United States. Forget a government of the people, by
the people, for the people. So what if such a government perishes from the
earth, even if at the hands of the Chinese Communist Party. What did Abraham
Lincoln know anyway? Did he even wear Nikes?
Like nearly all other
Big Tech and giant multinational corporations, Nike doesn’t really value the
concepts of freedom or integrity as highly as it values a larger market share. Like
most politically correct and woke organizations, the more it professes fealty
to “progressivism” and “social justice,” the less it acts in accordance with
those purported values and the more it seeks to maximize its profits.
Sound familiar, Donahoe?
If the shoe fits, wear it.
After all, if it’s a
Nike, it’s probably made in China.
And of China. And for China.
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