South Dakota recently launched a new ad campaign aimed at the methamphetamine crisis. The comprehensive campaign includes a television ad, billboards, posters, and even a website, and was put together by an advertising agency based in Minneapolis, Minnesota, according to the Sioux Falls Argus Leader. The state’s Department of Social Services spent almost $450,000 of taxpayer money to come up with the message.
Which is: “Meth. We’re on it.”
Really. I swear it.
The television ad depicts a series of people declaring, “I’m on meth.” A voice-over states, “Meth is not someone else’s problem. It’s everyone in South Dakota’s problem, and we need everyone to get on it.”
I have a message for the ad agency: “Dumb. You are that.”
But perhaps I judge too harshly. Other states quickly followed South Dakota’s lead and came out with terse, ironic ad campaign slogans of their own. California, for example, unveiled a new ad, stating: “Poop. We’ve got it.” Utah responded with: “Wives. We have more.” Neighboring Nevada rolled out: “Gambling. We’re on a roll.” Colorado now proclaims: “High? You know it!” Wisconsin freshly debuted: “Cheese. ‘Nuff said.” And Iowa is purported to be in the final stages of prepping its new tourist promotion: “Corny. So be it.” Lastly, New York just launched a new public service ad with the memorable phrase: “AOC. We’re in her.”