Tuesday, August 8, 2017
News Services-
Crayola
has broken the coloring barrier.
The iconic Easton, Pennsylvania
based manufacturer of kid’s creative art supplies has added a new and truly
transformative hue: "transcolor." Sources say the company wanted to burnish
its image as a progressive, inclusive, forward-looking business. One of these
highly-placed sources told me, on condition of anonymity, that “the company was
proud that it has previously attempted to gather all the colors of the rainbow,
if you know what I mean, into one box. But this is a brave new world.” The
source said of the new tone, “It can be any color, all colors, or no color at
all, at any given time. Or any mix thereof.”
Analysts were taken by surprise at
the company’s announcement, and experts have generally been effusive in their
praise of the development. “I thought they hung the moon when they came out
with Outrageous Orange, Beaver, Blush, Mauvelous, Jazzberry Jam and Tickle Me
Pink,” said one, “but this tops them all!”
Another stated: “They are to
paraffin wax what Michelangelo was to marble. And this will take the Crayola
Experience at the Mall of America to a whole new level!”
One analyst offered words of
caution, however, stating, “If you really think about it, this new ‘Transcolored’
tone sort of renders all of the other colors moot. When they realize this, I’d
look for Crayola to go to a one crayon business model moving forward, if only
for the cost savings.”
A spokesperson for Crayola says the company originally started studying the concept "a year or so ago," due to the rapid acceptance of transgenderism. The new "trans crayon" is currently in production and is expected to be available to consumers by October 1st.
A spokesperson for Crayola says the company originally started studying the concept "a year or so ago," due to the rapid acceptance of transgenderism. The new "trans crayon" is currently in production and is expected to be available to consumers by October 1st.
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