Oreo, the iconic cookie brand, recently partnered with the National Center for Transgender Equality (NCTE) to give away “pronoun packs,” in celebration of those who identify as transgender, at PrideFest/WorldPride in New York City. Oreo took to Twitter to exclaim, “We’re proud to celebrate inclusivity for all gender identities and expressions,” adding that it was “encouraging everybody to share their pronouns with pride today and every day.” Oreo also shared a photograph of the packaging, which featured gender symbols and the message, “Share your pronouns with pride.” The company gave away Oreo-like pins at the event urging people to “Ask me my pronouns.”
Oreo representatives reinforced the message via a Facebook post saying: “We are proud to support the LGBTQIA+ community, celebrate all forms of identity and encourage inclusivity at WorldPride 2019 and beyond. Oreo is proud to partner with the National Center for Transgender Equality (NCTE) for this activation and will be making a donation to NCTE to further a shared commitment to promote inclusivity, empathy and opportunity for everyone.”
The pronoun packs consisted of three different sets of cookies, each with pronouns written on the cookies themselves. One set came with “she/her” on the cookies, one with “he/him,” and an extra-special one with “they/them.” These new super-woke biscuits came in pink, blue and purple packaging, mimicking the transgender flag. Some folks were so excited about the pronoun packs, they queried Nabisco (Oreo’s parent company) as to where they could be purchased. Alas, the company had to inform them that the remarkably inclusive baked goods were only available at PrideFest, though it did point out that it would “continue to offer new products that respond to the preferences of our customers.” I can’t wait for the “polyamory pack” and the “bestiality bag” to come out!
Some reactionary sticks-in-the-mud weren’t supportive of Oreo’s fantastically virtue-signaling marketing campaign. One tweeted: “Just stick with making cookies! Good grief! Not everything has to have a message!” (Well, actually, that’s not true anymore). Another remarked: “Can we have some for schizophrenia and depression? Since we’re catering to mental health issues now.” Yet another noted: “Fun fact: Archaeologists can only determine whether skeletal remains are male or female.”
And, much like Oreos, that is black and white. Sorry, progressives, that’s just how the cookie crumbles.