Oreo, the iconic cookie brand, recently partnered with the
National Center for Transgender Equality (NCTE) to give away “pronoun
packs,” in celebration of those who identify as transgender, at
PrideFest/WorldPride in New York City. Oreo took to Twitter to exclaim, “We’re
proud to celebrate inclusivity for all gender identities and expressions,”
adding that it was “encouraging everybody to share their pronouns with pride
today and every day.” Oreo also shared a photograph of the packaging, which
featured gender symbols and the message, “Share your pronouns with pride.” The
company gave away Oreo-like pins at the event urging people to “Ask me my
pronouns.”
Oreo
representatives reinforced the message via a Facebook post saying: “We are
proud to support the LGBTQIA+ community, celebrate all forms of identity and
encourage inclusivity at WorldPride 2019 and beyond. Oreo is proud to partner
with the National Center for Transgender Equality (NCTE) for this activation
and will be making a donation to NCTE to further a shared commitment to promote
inclusivity, empathy and opportunity for everyone.”
The
pronoun packs consisted of three
different sets of cookies, each with pronouns written on the cookies
themselves. One set came with “she/her” on the cookies, one with “he/him,” and
an extra-special one with “they/them.” These new super-woke biscuits came in
pink, blue and purple packaging, mimicking the transgender flag. Some folks
were so excited about the pronoun packs, they queried Nabisco (Oreo’s parent
company) as to where they could be purchased. Alas, the company had to inform
them that the remarkably inclusive baked goods were only available at
PrideFest, though it did point out that it would “continue to offer new
products that respond to the preferences of our customers.” I can’t wait for
the “polyamory pack” and the “bestiality bag” to come out!
Some
reactionary sticks-in-the-mud weren’t supportive of Oreo’s fantastically
virtue-signaling marketing campaign. One tweeted: “Just stick with making
cookies! Good grief! Not everything has to have a message!” (Well, actually,
that’s not true anymore). Another remarked: “Can we have some for schizophrenia
and depression? Since we’re catering to mental health issues now.” Yet another noted:
“Fun fact: Archaeologists can only determine whether skeletal remains are male
or female.”
And,
much like Oreos, that is black and white. Sorry, progressives, that’s just how
the cookie crumbles.
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